Some years ago I spent several months travelling in the USA. Often I got lost or couldn’t find places and would ask people to help me. I was helped many times by a number of solicitous and amiable people.  When I got back to London I determined to help any lost tourists I might come across and was quite looking forward to this happening. I joked to my friends that I had been hanging around in the West End hoping that people would ask me the way. When they actually did I was delighted to give them clear directions and wish them well. After such occasions I would feel a special pleasure at having rendered a service. It was a pleasure I would have liked to have had every day. On more than one occasion, however, I was not entirely sure of the accuracy of the directions I was giving but I did not let this deter me. The odds were that I was giving reliable directions and could go on my way feeling pleased and helpful. On at least two or three of these occasions I walked past some of the streets I had recommended to the tourists and found that either they were not where I had said they were or they were clearly not going to lead to the tourists’ required destination. There was definitely one occasion on which I directed a tourist in precisely the opposite direction to which they required. When I made these mistakes I felt regretful but I also noticed that my errors had not dimmed the feelings of gratification that I had come to expect. It occurred to me that I could simply offer to help people if they seemed lost and then give them random instructions in an amiable way. I would expect to feel useful and likeable. In fact it didn’t even have to involve giving directions  – I could just promise to get people something they wanted and not do anything about it. I’d still feel the glow that follows services rendered.

This is what you do, Boris.